Campaigns, drip sequences and managed sending built for real estate lists — with deliverability handled for you.
Everything you need to excel, built into one seamless experience
Managed sending infrastructure with proper authentication and a maintained sending reputation, so your property emails arrive in inboxes rather than in spam folders. This is the part most agencies cannot solve themselves and do not realise is broken.
Build property emails with listing blocks that pull live images, prices and links from the CRM. Save what works as a template so the monthly newsletter is a twenty-minute job rather than a morning.
Target by budget, area, property interest, pipeline stage, last activity, or anything else the CRM holds. Segments are live queries evaluated at send time, so you are never emailing a list that was accurate three weeks ago.
Multi-step nurture that adapts to behaviour — a buyer who opened the last email gets a different next step from one who did not. Sequences run automatically once a contact enters them.
Opens, clicks and which specific listings were viewed land on the contact record and feed lead scoring. The buyer who opened the same villa four times surfaces in the call list ahead of the one who never opened anything.
Unsubscribes are honoured permanently across future campaigns and recorded on the contact, which is both a legal requirement and the difference between a list that stays healthy and one that decays.
Turn your biggest challenges into competitive advantages
Property emails landing in spam
Managed, authenticated sending infrastructure with a maintained reputation.
Campaigns sent to exported, out-of-date lists
Segments are live CRM queries evaluated when you send.
No idea who engaged with what
Per-listing engagement writes back to the contact and into scoring.
Every campaign built from scratch
Templates and listing blocks that pull live data automatically.
Real estate email has a specific problem: the lists are large, the content is image-heavy, and the sender is often a small business with no sending reputation. Send two thousand property emails from a normal mailbox and a good share never arrive, which looks identical to nobody being interested. Managed sending fixes the infrastructure side — authenticated domains and a warmed sending reputation — while the campaign tools handle the part that determines whether the email is worth receiving: sending the right properties to the right people.
The Email campaigns add-on includes managed sending through our own infrastructure with 2,000 campaign emails a month, and email packs extend that. You get a drag-and-drop builder, reusable templates, segmentation driven by live CRM data, drip sequences, and engagement tracking that writes back to the contact record — so an open or a click on a specific listing becomes a scoring signal rather than a statistic in a separate dashboard.
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