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8 Definitive Reasons Why Every Real Estate Companies Need CRM

8 Definitive Reasons Why Every Real Estate Companies Need CRM

Customer Relationship Management

Businessmen have integrated Customer Relationship Management (CRM) as part of their daily lives. They need it in their arsenal to compete for their business against their competitors. The said approach helps foster a solid relationship with clients, boost sales by having relevant conversations with prospects and leads.

Why Use CRM?

Life's a breeze when you first enter into business. But as your clients multiply, keeping track of your business details becomes difficult. CRM is a platform connecting the different sections of your company. It brings all the client’s data into one cohesive system. You can view your business history, your notes, Emails, and appointments in one interface.

Here’s a list of reasons why every real estate company must use a CRM:

1. Manage the Relationship With Your Clients

CRM helps build a relationship with clients, retaining clients and creating their loyalty. Both qualities make an impact on the revenue of a company. This proves that using CRM contributes to an increased rate of the company’s profitability.

More than technology, CRM is a strategy that enables companies to learn about the behaviors and needs of clients. They use this knowledge to develop a solid relationship, assisting in effectively dealing with customers.

2. Manage Your Sales

The easiest way to succeed in business is to increase sales. But the process to increase your sales won’t be easy. Clients these days have unlimited ways of purchasing their needs, cutting hopes that someone will eventually buy your product. Also, clients are not aware of ready-made solutions available in the market.

Because of these difficulties, the software developers created CRM. One of the perks includes streamlining the business sales process.

3. Sales Pipeline

The B2B sales stages make the most earnings for businesses and give you an edge. The sales pipeline funnel can be broken into 4 major parts: awareness, consideration, intent, and decision-making.

7 Core Sales Pipeline Stages


Prospecting is a stage where real estate agents carry initial research by rounding up the target base, matching the buyer’s persona of the CRM solution. This stage involves filtering a list of people and moving them to the next stages of the CRM pipeline.

Securing Leads

The list of target leads is vetted down. Here, the real estate agents are ready to contact the generated list from the previous stage.

Pitching Solution

After the contact, a meeting is scheduled to determine whether the client will make the purchase or not. If the client decides to continue the purchase, discussions regarding the required documents will resume. Both sides determine whether they’ll avail of the offers or services from the agent or company.

The CRM solution also provides a calendar that syncs your emails to remind you about the scheduled meetings.

Qualifying Deals

Qualify leads into your CRM pipeline. You’ll have to set another meeting for a detailed solution and what it can contribute to their purchase. Depending on the industry you’re from, this is a stage where you can add presentations or meetings.

Sending Proposal

The stage for finalizing the feat required by the client and where the general client list on the verge of a closed deal is defined. Timelines are also set as well as the reasonable time interval for reminders and finalization.


Approvals rarely occur in the initial attempt. Negotiation stage is where both make a compromise and you convince the clients that your services will give them a desirable outcome.


Congratulations, a closed deal means you’ve got the deal! After contract-signing, you’ll start getting your client on-board. You can keep track of lost deals and analyze the trends to help you win the next one.

4. Manage Listings

Real estate agents help lessen the hassle of buying and selling properties. They always aim to provide better services with the help of Real Estate CRM solutions. Properties managed here include independent houses, underdeveloped lands, apartments, family homes, and townhouses.

Listing syndication involves property ads online. They’re not typically part of the brokerage industry since they focus on generating ads or lead generators selling leads to real estate agents.

5. Organize Your Work and Follow Up Effectively

CRM systems won’t leave the follow up to chance. You can’t relax and end up failing to invest in setting updates to clients. Follow up is a key factor for a successful transaction. Keep in touch for at least 10 times before a deal is closed. Set a scheduled follow up to email clients and make calls when necessary. Remember that schedules should change as the time extends.

The Cloud CRM helps in storing and managing your leads’ and clients' data on a cohesive system. This data gives information regarding the general outlook to transform leads into sales, keep your clients, and ensure clients’ satisfaction.

6. Overview of Your Business

You must determine where your leads are coming from. In RealEstateCRM, we help you see and identify which source your leads came from.

The best lead sources come from the following:


Did you know that among all social media platforms, LinkedIn is the best lead source? Unlike other social media platforms, LinkedIn has a professional approach that’s ideal to pitch your products, services, or ideas! It can also be a job search, professional marketing, and a lead-hunting platform. LinkedIn allows its users to participate and share intel about new business opportunities.

You only need to specify your target audience and they will automatically show your ads on popular LinkedIn pages.


The growing popularity of this user community is hard to ignore. People across the globe can answer your question at Quora. Think about it as getting more suggestions and learning about people’s opinions. You can freely ask for an expert opinion and even follow well-known authors. Ask, edit, and answer anytime. Of course, there’s that option if you feel like you need to send a message, too!

Lead Generation Tools

An estimated 37% of B2B marketers use marketing automation observed that it is the best way to generate leads. These tools are capable of scanning the internet and bringing the most leads at your doorstep.

RealEstateCRM can help you save money by generating leads relevant to your business. You not only get the software but a lead-generating service from the company. Here you will quickly scale up and focus on working the leads instead of wasting time looking for them.

7. Manage Your Team

One of the contributing factors in a successful business is a well-managed team. With the RealEstateCRM solution, your team can seamlessly coordinate with each other and complete tasks simultaneously. Everything your team will need to perform their best will be a few clicks away.

Team admin/s will have access to records owned by the team without showing up as a member.

RealEstateCRM allows you to split the opportunities and leads, separating pipelines to give each team a better overview of the company and control over the sales process. The software provides easier ways for teams to collaborate and associate a user with more than one team as you deem necessary. With our CRM solution, you will have an insight over your sales process.

8. Manage All From One Place

CRM enables businesses to manage their businesses better. All information will be available on one screen for easy lead follow up and a modifiable view of sales details. There’d be less hassle in digging for multiple spreadsheets and more time to focus on selling. CRM automatically tracks meetings, calls, emails and syncs information on your message inbox.

Lead management is part of CRM software, helping your company convert your prospects. You won’t need to keep on tracking your leads by looking across multiple spreadsheets and emails.


CRM has come a long way from handwritten notes transitioning into databases in computers. It’s definition evolved, too, and became more complex. The complicated process of managing business relationships demands the use of a CRM system. Use RealEstateCRM today!

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